Maximizing ROI with Digital Ordering Channels: A Game-Changer for Fuel Retailers

This article explores the significant ROI of implementing digital ordering channels—such as self-ordering kiosks, table ordering, Click&Collect, and Click&Delivery—for fuel retailers with convenience stores and restaurants. Key highlights include:

• Sales Increase: Self-ordering kiosks (+30%), table ordering (+15%), Click&Collect (+30%), and Click&Delivery (+20%).
• Expanded Customer Reach: Up to 100% increase in order processing capacity.
• Customer Retention: Enhanced satisfaction and loyalty, with increases in repeat visits ranging from 15% to 70%.

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In today's fast-paced world, fuel retailers with convenience stores and restaurants are at a pivotal point. The integration of digital ordering channels—such as table ordering, self-ordering kiosks, Click&Collect, and Click&Delivery—is no longer a futuristic concept but a pressing need to stay competitive and enhance customer satisfaction. This article delves into the significant Return on Investment (ROI) these digital solutions offer, backed by accurate figures and detailed analysis.

Boosting Sales Through Digital Ordering Channels

Click&Collect

Click&Collect services cater to the convenience of on-the-go customers. The National Retail Federation reports that businesses offering Click&Collect see a 30% increase in order frequency. For a forecourt convenience store with an average transaction value of $20 and 1,000 transactions per month, this would result in an additional 300 transactions, equating to an extra $6,000 monthly or $72,000 annually.

Click&Delivery

Click&Delivery extends the reach of your offerings beyond physical boundaries. A report by McKinsey reveals that businesses incorporating Click&Delivery services witness a 20% increase in sales. For a forecourt restaurant generating $30,000 monthly, this represents an additional $6,000 per month, or $72,000 annually.

Expanding Customer Reach

Implementing digital ordering channels significantly boosts the number of customers a forecourt can serve compared to traditional methods.

• Self-Ordering Kiosks: A single kiosk can process up to 60 orders per hour, compared to a cashier's 30 orders. This doubling of capacity means more customers served without increasing staff numbers.
• Table Ordering: Automating the ordering process reduces the reliance on waitstaff, allowing restaurants to serve 20% more customers during peak times.
• Click&Collect: Facilitates quick pickups, enabling stores to handle a 25% higher volume of orders.
• Click&Delivery: Attracts customers who prefer to dine at home, increasing the customer base by an estimated 20%.

Enhancing Customer Retention

Digital ordering channels are not only about attracting new customers but also retaining them. Convenience, speed, and accuracy foster customer loyalty.

• Self-Ordering Kiosks: Increase customer satisfaction, with 70% of users reporting a preference for businesses offering kiosk options (PYMNTS.com).
• Table Ordering: Enhances the dining experience, leading to a 15% increase in repeat visits (QSR Magazine).
• Click&Collect: Provides convenience that 50% of customers report as a deciding factor for repeat business (Retail Dive).
• Click&Delivery: Ensures 40% of customers return due to the convenience of home delivery options (McKinsey).

Conclusion

The integration of digital ordering channels in fuel retail forecourts with convenience stores and restaurants is a strategic investment that yields substantial ROI. By increasing sales, expanding customer reach, and enhancing retention, these technologies ensure your business remains competitive and profitable.

Key Figures Recap:

• Self-Ordering Kiosks: +30% sales ($180,000 annually per store)
• Table Ordering: +15% sales ($72,000 annually per restaurant)
• Click&Collect: +30% order frequency ($72,000 annually per store)
• Click&Delivery: +20% sales ($72,000 annually per restaurant)
• Customer Reach: +20-100% increase in orders processed
• Customer Retention: +15-70% increase in repeat visits

Embrace the digital revolution and transform your forecourt operations. The future of fuel retail is here, and it is digital.

FLYX is your dedicated partner in digitizing your forecourt convenience stores and restaurants. Partnering with industry leader Dover Fueling Solutions, we've already helped numerous major fuel retailer brands achieve significant revenue growth. Our comprehensive Order Management System and suite of digital solutions make it simple to seamlessly integrate various digital ordering channels, one by one, at your own pace. Transform your operations and elevate your customer experience with FLYX. Let's drive your success together!

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