Customer Testimonial: O’Tacos, A Groundbreaking Digital Transformation with FLYX

Founded in 2010 in Bordeaux, O'Tacos has distinguished itself through generous portions and a unique customer experience. With over 350 restaurants across six countries on four continents, O'Tacos is a key player in the fast-food industry.

Decoding The Key Factors Behind O'Tacos' Success

The success of O'Tacos is built on several pillars:

A unique positioning based on generous portions and an excellent quantity-to-price ratio.

A passionate and driven team of 80 employees, fostering a culture of innovation and excellence.

A dynamic and engaged community on social media, with a young and active audience.

A strong commitment to a seamless customer experience, optimising flexibility and speed in the purchasing journey.

"Our agility and the expansion of our digital sales channels have propelled our growth."
Arthur Schipper, Head of Project Management at O’Tacos

A Defining Turning Point: Context and Challenges

In 2020, during the health crisis, O'Tacos recognised the urgent need for rapid digitalisation. Before partnering with FLYX, the brand had no operational digital ordering channels, apart from a mobile application with very limited functionality.

Why Did O’Tacos Choose FLYX for Its Digital Transformation?

1️⃣ Tailored Expertise and Proven Responsiveness
O’Tacos was looking for more than just a service provider. It needed a close, responsive team capable of delivering ambitious projects within tight deadlines. Their priority? A complete solution covering all digital sales channels, seamlessly synchronised with their POS via a robust middleware.

2️⃣ An Open SaaS Platform and Flexible API
FLYX’s technological architecture was the clear choice. With its open API, integration with existing systems and third-party providers was seamless, ensuring an effortless digital transition.

3️⃣ Strategic Synergies with the QSRP Group
Already collaborating with other brands within the QSRP group, such as Burger King and Quick, FLYX brought valuable experience and strategic synergies. This industry expertise enabled O’Tacos to accelerate its digital transformation with confidence.

"We were looking for a scalable system capable of meeting the needs of a large group like ours."
Anna Rebosura, Business Analyst at O’Tacos

The Tangible Results of Digitalisation with FLYX

1. Click & Collect: Simplicity and Efficiency

The implementation of Click & Collect has been a true growth catalyst for O'Tacos. This solution has not only increased average basket sizes but also simplified the customer journey by reducing wait times in restaurants. By offering pre-ordering and quick pickup, O'Tacos has improved the customer experience while optimizing kitchen team organization.

"The introduction of self-order kiosks has been a growth driver on two fronts: increasing average order value and boosting engagement with our loyalty program."
Arthur Schipper, Head of Project Management at O’Tacos

2. Self-Order Kiosks: A Profitability Driver

The addition of interactive kiosks transformed the ordering process. These devices made it easier for customers to add options and extras, naturally increasing the average ticket size. Additionally, they facilitated smoother cash register flow management, improving service speed and efficiency.

3. Product Configurator: Unmatched Flexibility

The product configurator developed by FLYX offers optimized menu and item management, perfectly addressing the complex specifics of the O’Tacos catalog. It enables:

Full customization of items and menus.
Adaptation of offerings based on the sales channel, thereby boosting cross-selling and upselling opportunities.

4. Omnichannel Loyalty Program: Driving Engagement and Retention

Thanks to the loyalty program designed by FLYX, O’Tacos has been able to strengthen its connection with customers. By integrating a gamified approach, customers are encouraged to accumulate points and unlock enticing rewards. Accessible through all channels (kiosks, mobile, web, and in-store), this program guarantees a smooth, consistent experience with every interaction.

Conclusion

In just a few years, O’Tacos has established itself as a benchmark for digital transformation in the fast-food industry. With FLYX’s support, the brand has developed a high-performance digital ecosystem, delivering an ever smoother and more engaging customer experience. This success story underscores the importance of a well-executed digital transformation that meets the needs of modern consumers.