Top Reasons to Implement Ordering Kiosks in Forecourts (+Stats)

15 May 2024
Self-ordering kiosk for fuel retailers and convenience stores

In today's fast-paced retail landscape, providing a seamless and efficient ordering experience is critical for customer satisfaction and operational success. Ordering Kiosk which are specifically designed to empower fuel retailers brands managing forecourt networks with convenience stores and restaurants will deliver exceptional service while increasing profitability.

1. Increase Revenue through Upselling and Cross-Selling thanks to ordering kiosk

With intuitive interfaces and smart product suggestions, ordering kiosks can lead to a revenue increase of up to 31%. By displaying complementary products during the ordering process, kiosks can guide customers to purchase additional items they might have overlooked.

2. Reduce Labor Costs and Optimize Staffing

Automating the ordering process reduces the need for staff, lowering labor costs by up to 19%. This allows your team to focus on more valuable tasks such as customer service, inventory management, and maintaining store cleanliness.

"The implementation of ordering kiosks
has been a growth lever on two fronts:
increasing the average basket size and
subscription to our loyalty program" -
Arthur Schipper, Project Manager at
O’Tacos.

3. Improve Order Accuracy and Minimize Errors

Human errors in order processing can lead to customer dissatisfaction and financial losses. An ordering kiosk significantly reduces errors, improving order accuracy by over 93% and ensuring customers receive exactly what they ordered.

Ordering Kiosk

4. Enhance Customer Satisfaction and Speed of Service

Customers value speed and convenience. Ordering kiosks improve service speed by 21% and offer a user-friendly, personalized ordering experience that minimizes wait times and maximizes satisfaction.

5. Gain Valuable Customer Insights and Data

Kiosks collect valuable customer data, providing insights into purchasing behavior and preferences. This data can be used to refine product offerings, tailor marketing strategies, and improve overall business performance.

6. Streamline Forecourt Operations

Integrating kiosks into your forecourt network simplifies and streamlines operations, providing seamless connectivity between your convenience store, restaurant, and fuel services. This integration ensures a cohesive customer experience and helps maximize overall profitability.

7. Future-Proof Your Business with Innovative Technology

Investing in an ordering kiosk positions your brand at the forefront of technological innovation. Stay ahead of the competition by offering a modern, convenient ordering solution that aligns with changing customer expectations.

Conclusion

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